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Vertiv enhances UPS channel offering

Vertiv has unveiled a new go-to-market strategy that looks to address partner demand for higher power and three-phase UPS.

The critical digital infrastructure and continuity solution vendor has made several enhancements to its offering for channel distributors and resellers. The company offers expert support on product selection, set-up and performance optimisation throughout the entire lifecycle of three-phase systems.

In addition, Vertiv’s three-phase UPS offering is enhanced with customised on-site and contract services specifically designed for the channel.

Karsten Winther, EMEA president, Vertiv, explained, “Digitalisation is being leveraged by companies of all sizes and industries, which leads to an increased need for efficient solutions to protect small and medium sites against power outages.

“The strategic addition of three-phase UPS to our IT channel portfolio allows partners to serve a broader market with industry-leading solutions, enabling businesses to leverage the latest technologies and accelerate their digital transformation journey.”

Ronald Lagerberg, team leader for energy solutions, Endenburg Elektrotechniek, added, “The extension of Vertiv’s IT channel portfolio expands our options, enabling us to gain substantial logistical, administrative, and financial advantages while enhancing our ability to serve end-users. We look forward to integrating these cutting-edge products into our offerings.”

Partners can access a large portfolio of UPS solutions offering a wide range of power protection options. This includes medium power solutions that allow businesses to expand their digital footprint while still working with their trusted channel partner.

Vertiv provides a comprehensive range of specialised services designed to complement channel partners’ business models. Vertiv’s broader critical infrastructure portfolio can complement UPS systems, improving efficiency, increasing capacity and potentially lowering TCO. This can enable partners to expand revenue streams and increase margins.

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