Veeam will collaborate closely with selected partners who are delivering a broader range of professional services and technical implementations to better serve cloud data management requirements and drive high customer satisfaction. The company said the VASP distinction has been issued only to partners with the highest level of expertise and knowledge of Veeam solutions.
The select VASPs will receive exclusive access to resources and tools, as well as Veeam subject matter experts for professional guidance on project validations, architecture and design review. In addition, the VASPs will enjoy greater visibility to Veeam customers looking for service partners and receive dedicated training opportunities such as free VMCE courses based on a minimum number of service delivery engagements per half year.
“Businesses are more reliant on digital infrastructure than ever before. With Digital Transformation a strategic focus for EMEA businesses, partners need to remove the complexity and solve more strategic challenges, while also delivering a broader range of services,” said Daniel Fried (pictured above), GM and SVP, EMEA, and worldwide channels, Veeam. “By investing in our most active and highly qualified partners and leveraging their expertise through the VASP program, we can support our customers seamlessly in all geographies across EMEA and have them understand and experience much better the benefits they can get out of Cloud Data Management and also deepen our relationships with them.”
Christopher Webber, research director for strategic alliances at analyst firm IDC, expects these channel programme enhancements to deliver benefits for both Veeam and its partners. He said, “The enhancements to the VASP Programme will help Veeam’s most productive partners address the digital transformation and Cloud Data Management needs of its customers. Partners are expanding their offerings to meet these needs, and Veeam is investing in its partner community to support this process, increasing access to its own knowledge and expertise to become true strategic advisors. This is a great example of Veeam, as a 100% channel business, evolving its offering to align with the strategies of its most valued partners and to continue to provide excellent support to its customers.”