According to Infonetics Research Global residential and business VoIP services revenue rose 3 percent to $33 billion in the first half of 2013 in line with their forecast that worldwide business VoIP service revenue will grow at 7 percent CAGR from 2012 to 2017.
“We have seen a massive leap in our UK business over the last 6 months with a number of major installations taking place with UK hosted service providers and continued strong growth from our more traditional service provider and corporate customer base,” said John Bennett Managing Director of snom UK, “we have made some strategic changes to our approach to the UK market this year and the increase in business from all four of our major distribution channels is a clear indication that we are on the right track “ added Bennett.
snom sells their SIP based VoIP handsets through Zycko Limited, ProVu Communications, Electronic Frontier and Westcon Convergence. Changes in the UK in the last 12 months include the opening of a new office in Manchester with investment in training and conference facilities for both partners and customers and an increased emphasis on training and support through the distribution partners.
“We deploy snom phones as part of our Business cloud telephony solutions for small business, specialising in those with less than 20 employees. We have strong growth from SMB Customers wanting more intelligent communications” explained Peter Grant Managing Director of Gradwell Communications Limited a ProVu Communications customer, “We believe that small business customers and in particular those entrepreneurs starting businesses are responsible for a lot of the activity in the UK economic recovery and the growth in the VoIP market.”
One key to snom’s success in the UK is John Bennett believes the exceptionally high voice and unit product quality of the snom handsets. “As the uptake of VoIP continues end users are becoming increasingly aware that VoIP does not need to be associated with poor voice quality plus IT managers are realising the financial advantages of investing in hardware with longevity. So for us quality is increasingly a key differentiator,” explained Bennett, “snom employ top people and invest in experts and in innovation. This is demonstrated by the durability of our products. For example the 3 series range of handsets has been selling for over eight years.”