New research shows that consumers fear their content being exposed
Almost 50% of people would rather have a crack in their screen than let a family member see their content; and over a third of people who own a mobile phone would be embarrassed about the person repairing their phone seeing what’s on it. These findings are from recent research among 2,000 consumers¹ carried out by Peli, the global leader in the design and manufacture of high-performance protection cases.
“Our research shows that 72% of mobile owners said that they had damaged their phone so it is really important for their privacy that they look after their device!” says Estefania Fenoy, Marketing Director EMEA at Peli. “Respondents in the research said that the main cause of phone damage was when owners were running to catch public transport - be it a plane, bus or train. But with the festival season about to start, consumers should take note that 9.15% of respondents said the phone had been broken by someone stepping on it at a concert.”
Peli’s research also showed that over half of the respondents thought it was important to keep their phone in good order for reselling.