Pax8 has announced its new EMEA Centre of Excellence, which aims to foster innovation and enhance the businesses of partners and their customers with advancements in AI technology.
A new team has been formed to drive the initiative, including Phylip Morgan as senior vice president marketplace and channel expansion. Kevin MacDonald as vice president (VP) of strategic partnership and Eric Mink as VP of AI adoption.
The EMEA Centre of Excellence is a key step in Pax8 dedicating more resources to enable its partners to thrive in an ever-changing technological landscape. With this knowledge hub of thought leadership, training and collaboration in an evolving digital environment, Pax8 aims to enable its partners to embrace these technologies and navigate new strategies in the digital market.
Morgan, who moves from his previous role as chief revenue officer, Pax8 EMEA, said, “The new EMEA Centre of Excellence represents our commitment to transforming business workflows through AI technology while equipping our partners with the tools and knowledge they need to succeed. This initiative marks our commitment to drive innovation and foster growth across the channel ecosystem.”
A focus of the Centre of Excellence will be providing Pax8 partners with the tools and strategies to keep them ahead of industry shifts and enable them to capitalise on emerging trends. Pax8 will help partners in developing their own intelligent agent solutions tailored to their and their customers’ needs, alongside tools to use AI for automation and customer interaction.
Mink said, "We are excited to launch the Centre of Excellence, which will serve as a hub for preparing partners for the agentification era, where AI agents will play a crucial role in transforming business workflows. By dedicating more resources to innovation, we can guide our partners more effectively, while staying ahead of the competition."
MacDonald said, “This is about empowering our partners to seize opportunities in the face of massive change. In an age where innovation never stops, speed matters. With the Centre of Excellence, Pax8 is doubling down on innovation, speed, and preparation for what’s next. Together, we’re not just keeping pace with change; we’re leading it.”