The 12 hour hospitality program included all day catering, a ringside seat in the Luffield grandstand and a chance to cheer on the NEC branded Sahara Force India VJM11 racecar, with its distinctive bright pink livery.
Resellers were also able to meet the Sahara Force India F1 team, including interview and autograph opportunities with drivers Sergio Perez and Esteban Ocon.
Technology is at the core of auto racing and the Sahara Force India team infrastructure includes NEC’s Smart IT solutions at their Silverstone HQ , where the team has been referred to as the ‘best value team’ in Formula One as well as the ‘bang for buck world champions’.
Sahara Force India’s F1 team enjoyed their best ever season last Summer with record breaking tally of points.
This years’ race at the iconic Silverstone circuit, celebrating its 70th year, witnessed a thrilling race which saw the Sahara Force India F1 team finish 7th and 10th respectively and accumulated 7 points.
Enthused UK reseller Steve Hogan, MD of EBT described the day as, “Top drawer hospitality”, whilst Darren Scott-Healey, CEO of Peach Technologies said “All the thrills and spills of formula one – an excellent day all round.”