Ignite have taken advantage of 9’s ‘Think Outside The Box’ proposition, which is aimed at Partners who wants to seize the market opportunity arising from the convergence of the iT and telecommunication channels.
Explaining the new relationship, 9’s Director of Partners, Adam Cathcart, commented, “business customers are increasingly looking for a single supplier. As the telecom and IT channels continue to converge, the potential for product innovation and growth increases. Through access to our products and expertise, we can help service providers seize this opportunity and meet the demand from their customers.
Andy Portlock, Ignite’s Commercial Director, agreed, “we recognise that the telecom and IT sectors are crowded, creating a degree of confusion for many businesses. Customers want a single, trusted point of contact, for all their IT and telecom solutions. Adding mobile to our portfolio simply strengthens our proposition and fulfils the demand that we’ve been experiencing.”