Eve Networks has announced that it has rebranded to Eve Wholesale.
The company said the rebrand includes a refresh of its products and services “to help drive our partners to make more money, run lean and connect with their customers”.
Steve Barclay, managing director, Eve Wholesale (pictured), explained, “In preparing for this change over the last few months we have been busy not just keeping up with the market trends, but setting them. The big change started with our first acquisition and a complete restructuring of our group.
“This isn’t just a facelift. It’s a full-on transformation. We’ve expanded our technical capabilities, added cloud services to our product set, and redefined our channel offering. This led to the creation of the new Eve Wholesale brand, designed to make it crystal clear what we bring to the table for resellers.
“This process is by no means complete and we must continue to evolve to stay ahead. We’re currently gearing up for more acquisitions, because standing still just isn’t an option.”
As part of the rebrand, Eve Wholesale is streamlining its approach to licensing with its four licence options reduced to two: Prime and Base.
Base includes dial tone, voicemail, call recording hunt groups and music on hold. Prime adds on full UC capability as standard, including Microsoft Teams integration.
The company is currently offering MSPs and resellers access to free licences for their cloud phone system, from now until December 2025. Licence regrades and re-signs are not included in this offer.
Barclay added, “By offering free licences for our eve cloud phone system until December 2025, we’re giving MSPs and resellers a bold opportunity to make more money with 100 per cent margin on new Prime licences.
“We believe that once they experience the simplicity of selling the eve cloud phone system, they’ll love it and will feel the benefit of working closely with our team at Eve Wholesale. This initiative proves our commitment to driving success in the channel.”