Enreach has said its acquisition strategy has two dimensions: to expand its geographic footprint, and to acquire best-in-class products and technologies. This approach is designed to give end users fast access to new developments through the company's rapid integration of products and services.
For channel and service providers partners, combining acquired technologies into a single platform is designed to make cross-and-upselling easier, as well as to approach new market segments. Enreach has said this particular roll-out marks an important milestone in its integration strategy across the Enreach group.
Martin Classen, CPO of Enreach (pictured above), commented, “Every integration milestone brings us closer to the goal of offering the most complete UCaaS one-stop-shop in Europe, to benefit service providers, reseller partners and SMB users.”
Koen van Geffen, the company’s CTO, added, “Our cloud platform is made from a selection of best-of-breed technologies that seamlessly integrate for the best user experience. Thanks to the synergies between all the products in the group, we are able to quickly deploy new functionality and make it available to a growing number of countries and users.”