The acquisition adds approximately 1,000 customers, over £4million in revenue and 13 staff to the Elite Telecom Group.
Richard Hunt, Managing Director of 21C Telecom, commented: “I’m delighted to be joining Elite, 21C has grown consistently every year and key to that success has been the high levels of service our customers enjoy. This deal widens our own product portfolio and gives us access to a larger client base to replicate our past success.”
Matt Newing, Founder and CEO of Elite, said: “Richard and his team’s continued involvement within the Group is great news, they bring additional skills, energy and drive to succeed. This now places Elite’s annualised revenue in excess of £30million with the Group’s headcount exceeding 80 staff across three UK locations and an office in Madrid.”
The acquisition of 21C is Elite’s second successful deal in as many months, having bought Manchester based FoneRent out of administration at the start of April. Elitetele.com plc specialises in bespoke unified communications solutions, with a focus on delivering real value-add products that generate ROI. Clients include; Merlin Entertainment Group, P&O Ferries, Air France and over one third of the UK’s Premier League football clubs.
The deal was funded through Elite’s £11.5m acquisition facilities provided by Lloyds Bank. The value of the deal has not been disclosed.