Elevate Wholesale has announced a strategic partnership with Flotek Group, a Cardiff based IT and communications service provider delivering businesses with cloud technology.
This is the first of Elevate Wholesale’s collaborations in Cardiff, as the company works to deliver hyperfast, gigabit connectivity to organisations throughout the region as part of the £7 million network build contract awarded by Cardiff Council and the Welsh Government in 2024 to provide businesses with access to high speed full fibre Internet.
This partnership will allow Flotek to provide high speed FTTP broadband and dedicated Internet (leased line) services to 5,000-plus Cardiff-based businesses, satisfying the digital divide that previously existed in the city with many of those businesses previously reliant on legacy copper infrastructure.
Cardiff Council, the Welsh Government and Elevate are committed to ensuring 100 per cent complete coverage of full fibre connectivity across the city by 2025, creating digital inclusion for all.
Will Goodall, head of Elevate wholesale at Elevate (pictured), said, “We are delighted to have onboarded Flotek as our first strategic partner for Cardiff as we prepare to support the region in its quest to access hyperfast internet. As the administrative, cultural, and commercial centre of Wales, it’s critical that businesses across the region have equitable access to digital technologies & we’re so excited to have a leading, local technology partner on board to drive this for us.”
Jay Ball, CEO at Flotek, said, “Having worked with local Cardiff businesses for over 20 years, we understand the challenges of accessing high-speed internet in our capital. Being chosen as a strategic partner to deliver this critical service means we can now help more businesses grow by embracing digital services that were previously out of reach. High-speed and reliable internet is essential for cloud services, and this partnership allows businesses to access these services without the high costs they were accustomed to. This new network will either provide access to previously unattainable services or significantly reduce their internet connectivity expenses by offering a more affordable solution.”