The company has signed 50 partners up since launching the initiative in March.
“We’ve had a great response and we are starting to see some good sales coming through, but we still want more resellers to sign up”, said John Carter, Managing Director of DMSL.
The comparison website (www.broadbandandphones.co.uk) makes it easy for customers to see and compare the different options available.
Resellers are given their own specific URL, which DMSL keeps up-to-date. Callers are directed to a virtual sales team who answer in the reseller’s own name. DMSL is also running a call-out programme to generate new business for BaPs partners.
DMSL has also found that the BaPs message has a strong impact at local business events and wants to encourage more partners to run their own promotional activities. “We want resellers to get to get out and about with their BaPs pop-ups and flyers [both of which DMSL can provide] to local events. When they can get the chance to see it and talk about it, business people respond really well to the BaPs proposition, so we want to encourage as many of our partners as possible to get the BaPs message out there.”
The company is offering to support them with personnel, literature, pop-up stands. It will also assist them with localised marketing and social media campaigns.