At the forefront of the creative campaign, CityFibre has debuted its first TV advertising spot that will run on Sky AdSmart and YouTube, targeted to CityFibre’s coverage areas.
The TV advert will complement a series of content that will be delivered via social, digital audio and OOH platforms in geotargeted areas across the UK where the CityFibre network is available.
Dan Ramsay, chief marketing officer, CityFibre, said, "For too long we’ve put up with broadband that has sucked the life out of using the internet. With CityFibre’s full fibre network, it’s time to uncork the potential of what better connectivity can do for all of us.
“Acting as a launchpad, our network will completely transform the way we work, how we consume media, and keep us better connected with friends and family."
The campaign aims to encourage consumers to upgrade their broadband. Last year, CityFibre added over 1 million homes to its full fibre network.
The company’s nationwide networks now pass over 2.6m premises and are used by over 30 consumer internet service providers including Vodafone, TalkTalk and Zen to provide broadband services.