The vendor is changing its flagship incentive structure to better reward partners selling Cisco hardware, software, and as-a-service products.
The new Cisco Partner Incentive will cover three tracks: non-recurring offers, recurring offers and customer value. Partners will earn rebates based on the total contract value of a closed sale, completion of activities to drive customer adoption of the solution, and incremental annual contract value as they increase subscriptions.
In addition, six new solution specialisations will be made available within the next nine months. Partner solution specialisations are partner-level designations that recognise knowledge, practice, and experience in key industry solutions. The new additions are in areas ranging from SMB technologies to IoT.
Marc Surplus, vice president of partner strategy and programmes, Cisco, said, “The Cisco Partner Incentive is the biggest change we’ve made to partner incentives in more than a decade and is the capstone on the Cisco partner programme evolution started in 2020.
“In broadening Cisco’s suite of solution specialisations, we are helping our partners differentiate in the market and demonstrate their expertise in the technologies and solutions sought by customers.”
Cisco also introduced enhancements to its Partner Experience Platform (PXP), a personalised online portal to support partners. PXP now offers predictive insights that can guide partners in ways to differentiate and grow their business.
These enhancements are complemented by a revamped dashboard that provides an overall view of funds activities and investments, removing the need for third-party tools.
The updates to Cisco’s partner programme were announced at the Cisco Partner Summit, being held between 6 and 9 November in Miami, USA.