As an official trade partner, the agreement sees Beta Distribution distributing CHERRY's portfolio of B2B solutions to accelerate sales and achieve a greater market presence in the UK.
Stefan Lutter, Business Development Manager of CHERRY, comments: "Strengthening our B2B sales in the UK market is the primary objective for CHERRY in the coming years. We are always looking for excellent value-added distributors with a technically experienced reseller network. With their experience and reputation in the market, Beta Distribution fits this requirement perfectly. We are very confident that this agreement will be beneficial to both companies."
Ted Harris, Product Manager for Prosumer products at Beta, is equally enthusiastic about the new relationship: "CHERRY is a leader in this market with a reputation for first class products. We can provide them with coverage in a large and diverse reseller base. As well as access to the broad customer base, the CHERRY range will also benefit from all the technical, product and customer support that every reseller experiences when buying from Beta."