Avnet received the accolade in recognition of its proactive partner engagement with EMC onboarding, its marketing campaigns and lead generation activities, and the recently launched Altitude programme. Altitude is aimed at promoting EMC storage and back-up devices for small to medium sized businesses (SMBs) and includes an online portal for new and existing Avnet business partners.
Terry Beale, channel director at EMC, said, “Avnet continues to demonstrate value to EMC and our partners. The Avnet team made a significant impact on the launch of our new VNX® technology and range of backup solutions. With Altitude, Avnet has created an easy-to-use portal for partners to configure and price EMC storage and backup solutions and help gain market share.”
Lee Bushnell, EMC business manager, Avnet Technology Solutions, UK, explained, “This award is a big thank you to our partners for delivering best-in-class EMC solutions. Avnet’s EMC team works with business partners to drive demand creation initiatives and provide technical and commercial enablement throughout the sales cycle. The award recognizes Avnet’s commitment to accelerating the success of our partners and our longstanding partnership with EMC.”
Avnet’s Altitude programme consists of an online configuration tool that business partners can use to calculate pricing for EMC products without the need to contact Avnet or EMC. Accessible via a secure portal, the configurator saves valuable time when preparing quotes and is available 24x7. It includes training for business partners on the new portal and a comprehensive range of support materials.