Virgin Mobile’s new parent ntl:Telewest is bringing the UK’s first ‘quad-play’ package of TV, broadband, fixed line and mobile phone services to market rather sooner than expected – the offer will be available this quarter for £40pm.That buys ntl:Telewest’s existing three-for-£30 service and a Virgin Mobile pay monthly contract. Unified billing follows later, as do pick’n’mix packages and more tailor-made solutions to fit the needs of different customers.