Press releases can be submitted at any time and we always respect embargoes as these help us plan ahead. Submissions should ideally be shared as plain text in the body of an email, with a relevant image. 

Upcoming Features

Responses to our forward features should be submitted to the editor by the deadline shown below. Submissions must be attributed to a spokesperson. 

All features will include thoughts from various stakeholders and are written by the Comms Business editorial team. As such, please do not send opinion pieces in response to our forward features as they are unlikely to be used.

Further information on how to get your stories featured in Comms Business can be found here. Please do get in touch with any questions.

January 2025

Deadline: Monday 2nd December 2024 16:00 GMT

Selling in 2025

Due to ever-increasing customer demands and the need to keep up with the latest technological advances at their disposal, the Channel must be even more versatile than before. What key skills, experience and strategies do MSPs, resellers and VARs need to bring to bear to be successful in 2025 and beyond? 

We will ask:

• What are the biggest challenges sellers in the Channel currently face?
• How can salespeople better understand the customer and their pain points, and provide them with the best possible solution?
• How can they adapt to this new digitally-enabled sales environment, and what new skills do they need to acquire in order to win new deals, increase sales and forge long-term relationships?
• What role does technology have to play in improving sales techniques and delivery?
• What key opportunities should sellers be looking to capitalise on?

Submit to: alex.wright@markallengroup.com

One stop shops

This article will explore why the idea of a one stop shop is coming to the fore in the Channel. We will examine why numerous businesses are looking to streamline their suppliers, and why this is leading to channel companies diversifying their portfolios.

We will ask:

• Are you seeing customers moving towards a reduced number of suppliers?
• Is this happening across the ecosystem? I.e. are distributors and wholesalers under the same pressures as resellers and MSPs?
• What are the advantages of building a one stop shop?
• How can resellers, MSPs, and other channel companies go about creating a one stop shop offering for customers?
• How can partners support those efforts?
• Do you expect this trend to continue? Or will something else come to the forefront?their customers’ cyber insurance costs down?

Submit to: charlotte.hathway@markallengroup.com

Moving customers through the funnel

This feature will examine the purchase funnel, where potential customers move from: awareness, to interest, to desire, and then to action. We will hear from stakeholders from across the Channel how resellers, MSPs and distributors can move customers through those stages. We will also discuss how partners can support that journey, with details on the areas where their expertise could be helpful. 

We will ask:

• Is the purchase funnel a useful model for the Channel?
• How can resellers, MSPs and other channel companies use this model to grow their business?
• Why can the b2b purchase funnel be more complex than consumer purchases?
• How can partners support resellers and MSPs with moving customers through the funnel?
• Why might a channel company consider bringing in external marketing expertise to support their ambitions?

Submit to: charlotte.hathway@markallengroup.com

2025 features, supplements and focus months

Articles in bold are SPOTLIGHT months where the topic is expanded on in additional content and advertising on digital weekly newsletters (x 4 to 16,000+ recipients) and news stories on Comms Business website over the whole month. This additional content allows for brand visibility and elevation as a thought leader; involvement in these and extra digital activities to enable lead generation are at a cost. For more information please contact mat.swift@markallengroup.com or call 07919 177099, or moh.lalani@markallengroup.com or call 07766 081822.