This approach allows partners to launch a platform within a very short period of time on any of the fifteen global AWS pops to suit the local customer requirement.
Dave Reynolds, Managing Director said, "Partners still retain our open approach to access, they can still connect any SIP and SMS provider to process calls and messages and they can still connect any SIP based handsets from distributers of their own choosing.
He continued, “Whilst many partners are keen on our model of build your own platform, many are not looking to take on the responsibility of dealing with servers and infrastructure. AWS is the perfect solution for both us and the partners. The partners retain the freedom of our open model and do not have to worry about maintaining and deploying servers. Most of our UK partners are now sitting on AWS infrastructure which is a testament to how good a solution it has become."