WestconGroup listened to its resellers and organised a day jam-packed full of latest trends, tools and tips in the world of strategic marketing planning. Westcon’s presenter, the independent thought-leader Matt King, BA(Hons) DipM FCIM Chartered Marketer, received full marks from all attendees for bringing the topics to life with real-world examples and getting everyone engaged.
John Richardson, UK Marketing Director, WestconGroup commented, “The aim of the workshop was to develop marketing excellence in the channel – and I think we achieved that. The workshop was a great way to really get to know our partners’ marketing challenges and ideas, allowing us to truly tailor our “Marketing Services Programme” to what our resellers need. Matt really knew his stuff and managed to have everyone leaving the workshop fired-up about implementing their individual marketing activities and plans.
The workshop was fully booked up, which only shows our partners’ desire to stay at the leading edge of Marketing. Westcon’s Marketing Services community has spoken and another workshop will follow later this year.”