Westcon-Comstor has announced a broadening of its AWS Marketplace programme through investment in a new team and the introduction of advisory services for partners.
The scaling of the programme comes amid growing demand from partners across Europe and the Middle East, with multiple multi-million dollar deals having been secured and transactions taking place across 10 different countries. Many of the deals completed so far have been with partners that have never previously transacted on AWS Marketplace. Through its programme, the distributor guided the partners through the setup process, enabling them to sell to their customers within AWS Marketplace.
Launched earlier this year, Westcon-Comstor’s AWS Marketplace programme is designed to provide new growth opportunities for partners through a streamlined route to transacting. It also enables participating vendors Check Point Software, Cisco, CrowdStrike, F5, Infoblox, Juniper Networks, Palo Alto Networks, Skybox, Vectra AI and Zscaler to grow their cloud marketplace business.
As part of the scaling of its programme, Westcon-Comstor has introduced advisory and consulting services for partners, guiding them through AWS Marketplace setup, training and enablement, and helping them to secure authorised Channel Partner Private Offer status.
The distributor is also hiring a team of AWS Marketplace specialists across Europe and the Middle East. The new team will focus purely on enabling partners to grow their AWS Marketplace business.
Westcon-Comstor is seeing a significant and consistent increase in partner demand for its AWS Marketplace programme.
“Partnering with Westcon-Comstor has taken our AWS Marketplace strategy to the next level,” said David Henderson, CEO and co-founder at BlueFort Security. “Their expertise and support enabled us to rapidly enhance and grow our business within AWS Marketplace, improve customer relationships, and uncover new opportunities. As a cybersecurity integrator with services at our core, AWS Marketplace represents a new growth frontier for our business.
"Westcon-Comstor is helping us to capitalise on what is a significant growth opportunity for both us and the security vendors we work with. Using AWS Marketplace to deliver every type of licensing and services option that we can is key to our growth strategy, and is rapidly becoming a strongly preferred route for our clients and partners alike.”
Adam Davison, senior director, AWS EMEA at Westcon-Comstor, said, “Our AWS Marketplace programme is empowering partners to win new customers and grow revenue with existing customers by seizing the AWS Marketplace opportunity, while securing the role of the channel in the cloud marketplace economy. We’re pleased to see the programme gain real momentum as we continue to build out and broaden its scope. Distribution is changing, and by using our expertise to help partners and vendors to maximise their AWS Marketplace growth we’re showing the central, strategic role that we as a distributor play in today’s technology ecosystem.”