Last year, O2 gave over 200 Big Issue vendors free data plans, enabling them to take contactless payments, providing vital support at a time when 52 per cent of magazine sales are via contactless.
This year the company will be offering monthly data to the magazine’s entire network of vendors. In the UK, nine out of ten in-person transactions are now via contactless, which makes vendors’ access to data crucial in order to successfully sell the magazine. On average vendors who use contactless make 35 per cent more than those who do not.
Stevie Paterson from Edinburgh, one of the Big Issue vendors given O2 data last year, explained, “The O2 SIM was really important to me. It meant I could set myself up on Zettle to accept contactless payments – now, it’s how I sell about half my magazines.”
Big Issue vendor Darren Brown from Middlesbrough, who was also part of last year’s data roll-out, added, “I’ve never been a technology person, but they showed me how to use it and access the internet. If a customer is looking for somewhere, I help them with the maps on my phone, and I’ve even had my supermarket shopping delivered. The O2 SIM card is the best thing I’ve ever had through The Big Issue.”
The roll-out of data plans to Big Issue vendors comes as part of Virgin Media O2’s wider commitment to tackling data poverty. The company partnered with national digital inclusion charity Good Things Foundation to help establish the National Databank, which provides free mobile connectivity to people who need it. Virgin Media O2 has pledged to donate 61 million GB of free data by the end of 2025.
Russell Blackman, Big Issue’s MD of commercial, said, “We are delighted to be continuing our invaluable work with Virgin Media O2, following its successful launch last year of the National Databank. By extending this opportunity out to all Big Issue vendors, it will enable and empower them to boost their sales through cashless payments at this vital time of year, as well as being able to access essential online services.
''As the cost-of-living crisis deepens, support for those who might otherwise struggle to connect is vital. With O2 and the National Databank, we can help support people to stay better connected.”
Gareth Turpin, chief commercial officer at Virgin Media O2, added, “We’re proud to be partnering with the Big Issue for the second year in a row to offer all vendors access to free mobile data each month.
“We know from the success of last year that this connectivity is crucial to facilitating mobile payments in an increasingly cashless society as well as helping vendors to stay connected to loved ones and get access to key services.”