In this role, Gass will drive the development and execution of the overall digitalization strategy for Tech Data in Europe, leveraging and optimizing the distributor’s ecommerce platforms, digital marketing practices and automated processes across its operations in the region. Gass will hold this responsibility in addition to his current role as SVP, UK & Ireland and will continue to report to Patrick Zammit, president, Europe.
“The appointment of Andy Gass to this newly created role heralds a renewed strategic focus on the digitalization of our business model and go-to-market strategy in Europe,” said Zammit. “With Andy’s extensive experience and deep knowledge of the distribution channel, I am confident we will set the roadmap to delivering a truly best-in-class digital experience for our customers and vendors across all our operations.”
Gass joined Tech Data in 1993 and has since served in a number of senior roles, including senior vice president, Enterprise Division, and regional senior vice president for Western Europe. He led several initiatives to formulate the long-term strategy for Tech Data’s UK and European operations and was instrumental in the successful completion of numerous acquisitions over the past decade.
Commenting on his new role, Gass said, “I am delighted to take on this new challenge. Over the past few years, Tech Data has built up a truly outstanding suite of digital tools to support our partners. Now we have an opportunity to leverage those tools and harness the power of the latest technological advances in analytics and ecommerce to improve the efficiency of our operations, making it easier for our customers and vendors to do business with us.”