Initially installed in 2009, the SpliceCom IP PBX utilised by Blackpool Pleasure Beach supports over 100 IP and analogue extensions and has been regularly expanded, in terms of both capacity and capabilities, over the intervening period. One of the most significant of these was the addition of SpliceCom’s Vision Business Management suite in 2012, to provide the flexibility and robustness required to meet the ever growing demand from customers wishing to book and pay for tickets. The addition of Vision delivered an immediate improvement in the levels of sales and customer service, ensuring that Blackpool Pleasure Beach remains ideally positioned to meet the increasing communication demands of its millions of visitors and thousands of employees.