The chosen designs were by Jenny Brodie, Joe Burgess, Alice Goad, Katy Needham and Natalie Parkins, all studying for degrees in Spatial Design and Graphic Arts. Their challenge was to find an innovative graphic design theme for the curved walls and glass partitioning at Sennheiser's new building. Design and print agency Exposure helped turn the students' designs into reality, completing the installation in November 2013.
Alison Shreeve, Head of School - Design, Craft & Visual Arts at the University commented, "Students tackled a design challenge to make the new offices for Sennheiser UK look more distinctive and convey core business values to people who use and visit the offices. This was a live, challenging task for the students and it is fantastic to see of their proposals become a reality."
Natalie Parkins, studying Spatial Design, said: "Sennheiser is a very professional, global company which gave us all clear brief on the designs it was looking for to illustrate its ‘Science of Sound' strapline. I was thrilled to see my designs become a reality. This project showed the importance of working with industry and also of working with other departments at the University. It was valuable to see the approach and packages used by the graphic arts students. It has altogether been a very worthwhile and positive experience".
Sennheiser UK is an official education partner of Buckinghamshire New University, creating industry-linked opportunities for students and focusing on their employability. The partnership provides a range of educational benefits for students including the University's main recording studio, ‘The Sennheiser Sound Lab', where the company has provided equipment for use in the studio.
Phil Massey, General Manager of Sennheiser UK added: "The University's partnership agreement with Sennheiser UK had initially focused on opportunities in audio, music, film and television production, but this project has demonstrated the wider range of possibilities that have emerged allowing students to further develop their creative skills within industry sectors."