With over 23 years experience within the sector, Miles has held Management roles at C&W, WebEx and latterly Telefónica O2 where he was instrumental in establishing their Strategic Enterprise Program, an initiative that brought together the direct and indirect sales channels in a collaborative programme to enhance value for customers that wanted the benefit of working with a large network provider but with the added agility offered by partners.
The appointment comes as Olive Communications has risen for the third year in a row to number 48 in The Sunday Times Hiscox Tech Track 100 2015. Olive has shown an impressive 65.55% three-year rolling growth and now employs in excess of 160 staff across its three offices in High Wycombe, Hatfield and Towcester.
Commenting on his appointment Miles said: “We are experiencing a rapid evolution in the way people communicate, collaborate and share information as part of their busy working lives. Businesses now want to get maximum value from their employees whilst at the same time affording flexibility in the way they work, with infrastructure that is secure and cost effective. Olive has an innovative and well established approach to delivering flexile communication solutions to its customers, and relies heavily on its partnerships to provide the core components of those solutions. The opportunity for me to take responsibility to develop those partnerships represents an exciting opportunity for me.”
Martin Flick, Olive’s CEO said: “Wreford is a seasoned professional who brings a wealth of experience to the Olive management team. Our strategic partnerships with organisations like Vodafone, Mitel, O2 and others are really important. As technology develops and large organisations expand their portfolio to encompass Cloud and Hosted solutions that include infrastructure, connectivity and applications customers will want to reap the benefits with solutions that are industrialised but that are also relevant and in proximity to their needs. Having Wreford focussed on developing these partnerships will help ensure Olive remains at the forefront of bridging the gap in helping our best of breed global providers in meeting specific customer needs.”