Crawford joins from Cellnex Telecom, where he was UK managing director. In this role, he was responsible for integrating the business into the group operating model, developing key customer relationships and driving local organic and inorganic growth.
Prior to this, he held various executive roles leading business units as well as transformation and integration programmes in the telecoms and outsourcing sectors at Capita and Cable & Wireless. Earlier in his career, Crawford worked for the strategy consultancy Bain & Co.
North provides integrated technology solutions, working with public and private sector clients, aiming to transform the way people, organisations and places work. Backed by global mid-market private equity firm Livingbridge, North is focused on driving growth across its advanced networking, IoT and intelligent security solutions and services.
Commenting on his new role, Crawford said that the combination of North’s technical expertise and passion for delivering great service will allow for growth in a ‘relatively fragmented market’ and the ability to provide customers with end-to-end solutions to meet their needs.
“North is already operating at an impressive level and is recognised as a leading player within smart technology solutions,” he said. “I am looking forward to working with the experienced leadership team and our colleagues to cement our current customer relationships and technical prowess whilst further developing capabilities such as SD-WAN and 5G connectivity.”
North chair, Danuta Gray, added: “David is a transformational leader with an outstanding track record for delivering growth. Focused on service and customer experience, we are confident he will drive an ambitious strategy that will build on North’s success to date, whilst identifying opportunities for new ways to support our customers to work in smarter, safer and more sustainably.”