The updated strategy is designed to spotlight the vendor’s portfolio across fixed, mobile and cloud networking technologies.
Nokia’s underlying three-phased strategy to deliver sustainable, profitable growth remains the same. The vendor has marked its “reset phase” as completed, and is looking to “accelerate while laying the foundation for the scale phase”.
The refreshed company strategy is focused on further acceleration across six pillars:
- Grow market share with service providers.
- Expand the share of enterprises within its customer mix.
- Continue to manage its portfolio across all segments.
- Seize opportunities from sectors beyond mobile devices to monetise Nokia’s IP and continue to invest in research and development.
- Implement new business models, such as as-a-service.
- Develop ESG into a competitive advantage.
Pekka Lundmark, president and CEO of Nokia (pictured), explained, “We see the potential of digital to transform business, industry and society with an opportunity for significant gains in productivity, sustainability and accessibility.
“Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud.
“To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before.”
In line with its updated company strategy, Nokia has unveiled a new logo (below) that it says is “emblematic of an energised, dynamic, and modern Nokia”. The logo has been designed as a symbol of collaboration, which Nokia believes to be critical for realising the exponential potential of networks.