Boyer succeeds Tristan Watkins who was recently promoted to Programme Manager of the BNP Paribas North America Growth Plan. The North America Growth Plan is a joint initiative with Bank of the West to significantly expand the Group's equipment finance business in the US and Canada over the next three years.
Jean-Michel Boyer brings a high level of experience and market knowledge to his new role. He has worked with the BNP Paribas group for over 30 years, starting in 1986 at UFB Locabail, the equipment leasing arm of Paribas subsidiary Compagnie Bancaire.
During his tenure at BNP Paribas, Boyer has held several senior managerial, sales, and business development positions within the Agriculture, Technology Solutions, and International Business Lines Equipment & Logistics Solutions (IBL ELS) divisions.
Boyer joined the French division of BNP Paribas Leasing Solutions in 2009 as Head of Equipment and Leasing Solutions, before becoming General Manager of BNP Paribas Rental Solutions Trucks in 2013. In December 2015, he was appointed Business Development Director of the IBL ELS and President of CLAAS Financial Services SAS.
As UK CEO, Boyer will be responsible for providing strategic leadership and management for the 450-strong team, as well as overseeing key customer relationships.
Speaking of his new appointment, Boyer comments, “There has never been a dull moment in my long career within the BNP Paribas Group, and I’m very much looking forward to the next chapter in this journey. BNP Paribas Leasing Solutions UK is committed to helping businesses grow by providing them with the simple, reliable and flexible finance they need.”
“Last year, BNP Paribas Leasing Solutions UK advanced in excess of £1.25 billion to over 100,000 British businesses. In my role as CEO, I hope to play a key role in exceeding our ambitious growth targets year-on-year and strengthening our reputation as the most trusted provider of asset finance in our key markets.”