Hull-based wholesale full fibre network operator, MS3 Networks, has launched its direct sales service.
Under the new service, ISPs partners on MS3’s network can use field sales and telesales agents managed by MS3 on a reward-based model in order to grow their customer base.MS3’s partners have been selling connections up to 2.5Gb on its full fibre network in Hull, Scunthorpe and Grimsby. Now an additional layer of sales support will be available to further increase customer take-up. Partner Plus Direct sales is an optional add-on that enables ISPs to scale.
Partners incur a cost when a sale turns into a connected customer and they have the option to pay for this as either an upfront, per sale fee or as an uplift in the competitive monthly rental charge for that home.
As part of the support package, MS3 sales experts will spend time with each partner to understand their short and long-term sales goals. The team will take a blended approach to lead generation and sales assistance, encompassing field, tele and event sales to generate orders for partners. It will also ensure all orders are verified in line with the individual partner’s purchasing process.
“Partner Plus is a sales support package that takes our channel support to the next level,” said Jaak Cheshire, commercial director at MS3 Networks.
“For us, enabling the success of our partners isn’t only about delivering a quality fibre network. MS3’s partner programme starts on day one of an ISP joining our network, and we already offer financial, sales and marketing support. We’re now taking that support up a notch, in a way we’ve not seen other wholesale networks do before.”
Direct sales will become part of MS3’s support package and being wholesale-only. Currently, MS3’s in-house marketing team helps ISPs promote their services with consultation on strategy, market research insights and the creation of marketing collateral. In addition, in 2023, MS3 launched a price comparison tool that enables end customers to choose the partner they want to buy from, as well as the package, speed and price.
“We’re continuously developing the ways in which we support our partners,” said Cheshire. “When our partners succeed, so does MS3, and we want to help them meet their goals however we can. Our pilot scheme for this new service has proved very successful, already generating hundreds of orders for those that took part. Moving forwards, we hope to replicate these results across our partner network to make a real difference to each ISP that joins us.”