Mitel has launched a new global partner experience designed to enable partners to grow as the company enhances its hybrid communications strategy.
The program brings Mitel and Unify partner ecosystems under a single, modern framework, delivering a simplified, scalable experience backed by streamlined tools, harmonised incentives and integrated systems.
Mitel is making strategic investments to better support how partners engage, sell and grow as the global unified communications and contact centre markets experience rising demand for hybrid solutions. This is driven by a customer need for a better way to address the complexity of managing and controlling the adoption of emerging technologies such as AI, the realities of managing data privacy and security threats, and mitigating any risk of business disruption.
To help partners capitalise on this market opportunity, Mitel is improving tools, expanding marketing and demand generation programs, enhancing partner and sales enablement, and deepening customer engagement. With a strong portfolio in place, Mitel is focused on equipping its ecosystem to execute more effectively and capture the growing opportunity in hybrid communications.
“This new global experience demonstrates our commitment to growing with our partners,” said David Petts, chief sales officer at Mitel.
“By simplifying how we work together and enabling greater scale across SMB, mid-market, and enterprise opportunities, we’re building a channel strategy that’s clear, focused and built for long-term success. When our partners grow, Mitel grows, and we enable better business outcomes for our customers. Together, we’re positioned to lead in one of the most dynamic segments of business technology.”
Mitel’s hybrid portfolio, managed services, global scale and 6,000-plus partner community positions the company to lead through the current change in the business communications market and positions its partners for greater growth in this next phase of market evolution.
“As enterprise communications become more complex, organizations are gravitating toward providers that offer both flexibility and depth, especially in hybrid environments,” said Zeus Kerravala, principal analyst of ZK Research. “Mitel is uniquely positioned to lead in this space, with a strong portfolio, deep global footprint and a proven track record in mission-critical deployments. The launch of this unified partner experience is a clear signal of Mitel’s ongoing commitment to its channel and its recognition that partners are central to capturing the next wave of enterprise growth.”
Full integration and access for all partners will be phased throughout 2025.