Lyca Mobile has appointed Frank Wiemann as chief marketing officer.
Wiemann was most recently Vodafone customer marketing VP.
Wiemann will work on branding development across Lyca Mobile's global footprint.
He has around two decades' experience in the telecommunications industry and has held various senior leadership roles at E.ON, o.tel.o communications, and Vodafone in Germany, Spain and the UK, managing teams.
Wiemann said, "I'm thrilled to join Lyca at this pivotal time in its growth. I see a tremendous opportunity to leverage Lyca Mobile's global footprint and innovative spirit for our customers worldwide."
Allirajah Subaskaran, group chairman and founder of Lyca Mobile Group of Companies, said, "Frank's track record in driving organic growth and transforming marketing operations aligns perfectly with our vision. Frank’s leadership will be key in unlocking new opportunities and strengthening our global brand presence."