Partner branding is a rarely seen feature of vendor finance due to lending restrictions however due to Lease Group’s growth and dedication to clean-book lending, we’ve been given access to this tool, a landmark moment for us and our Partner Channel.
So what does this mean?
Well, most value added resellers in either telecoms, IT, AV or other sectors struggle with the concept of third-party finance due to the ‘distance’ added between themselves and the customer. Lender quoting and leasing documentation have (to date) included the bank’s branding only, making the customer experience a step-away from that of their supplier.
Lease ICT has addressed this concern by putting the supplier logo front and centre, throughout all stages of the leasing process.
Everything from the supplier’s own branded leasing portal, to online quotes, to the lease agreement itself are now supplier branded. Something seldom seen in third-party finance.
Lease ICT have openly accepted that unlike other brokers and banks: “the sale is not about us, but about the supplier themselves”.
The reality of this feature means that whether you are a mobile dealer, a telecoms company, AV installer or IT consultant, if your sale includes a lease contract, your brand will remain at the forefront of the customer experience.
Simon Fabb, Marketing Director of Lease Group says, “Being a channel-only service, putting our Partners first, is after all, what it’s all about. We all know how hard it is to build a brand, and so to have it taken away at the point of sale is, well, not great.”