In this newly created role, McManus will be responsible for building integrated marketing strategies, with focus on the company’s go-to-market approach. She will also drive channel partner engagement and commercial growth.
“I am delighted to be joining Gamma at such a significant time. Gamma is a forward-thinking, dynamic organisation which is incredibly partner-centric,” said McManus.
McManus joins Gamma after five years at Daisy Wholesale, now Digital Wholesale Solutions, where she was responsible for steering the team through the rebrand and defining a new market development strategy to acquire IT resellers. She was a finalist in the Chartered Institute of Marketing’s 2019 Marketer of the Year Award category and featured on the CRN Women in Channel A-list 2019.
Gamma has said it is looking to bring a variety of new and enhanced products to market early next year, including contact centre, a WLR replacement, a reinvigorated mobile proposition, and updates to Horizon Collaborate (the company’s unified comms solution).