JCB Phone has launched its latest lineup of rugged smartphones, the JCB Toughphone E10, M20, and P20.
Engineered for professionals in construction, logistics, agriculture and emergency services, the new range provides durability, intelligent design and performance in tough conditions.
The JCB Toughphone E10 is a slim, ultra-tough smartphone built for modern B2B deployments. Featuring Android 15, eSIM support, and multi-day battery life, it delivers strong enterprise capability. The E10 has premium rugged credentials including IP69K/MIL-STD-810H ratings, night vision camera and 1.8m drop protection.
The Toughphone M20 and P20 models include heavyweight features for demanding users. It has large battery capacity, high-brightness displays and enhanced durability. The P20 also comes with an integrated thermal imaging sensor, used for inspection, diagnostics and safety monitoring in complex environments.
The launch follows strong growth in the UK and a strategic investment in leadership to support international scale. In early 2025, JCB Phone appointed Pete Cunningham as chief strategy officer and Chris Millington as global sales director.
“We’ve built a solid foundation in the UK, and now we’re focused on scaling internationally,” said Roy Taylor, CEO of JCB Phone. “This new range reflects what our customers have told us they need: tough, dependable smartphones with practical features that work in extreme conditions, all at a price point that makes sense for business.”
Ben Wood, chief analyst at CCS Insight, added, “While the rugged smartphone market has contracted over the past few years, there’s still a clear opportunity for companies that are lean, flexible and truly focused on customer needs. JCB Phone is well-positioned to meet that demand with a widely recognised brand and a clear product vision.”
The new JCB Toughphones will be available across Europe immediately, with rollout to Africa, Australasia and Latin America to follow.