McBain has held various executive channel sales, marketing and strategy roles with IBM, Lenovo and ChannelEyes. Most recently, he served as principal analyst for global channels, partnerships and ecosystems at Forrester.
Alex Smith, vice president, Canalys, said, “There is no doubt that Jay is both a thought leader and challenger in the field of channels and ecosystems. We are delighted to have Jay join our growing team of analysts across the Americas, Asia Pacific and Europe.
“Our global team of channel experts, together with our world-class channel events, channel community and proprietary digital tools makes us well equipped to support vendors in understanding how the channel ecosystem is evolving. The addition of Jay shows how dedicated we are to being the world’s leading channel analyst advisory firm.”
McBain added, “The next decade of the channel ecosystem is going to be pivotal as the technology industry undergoes major transformation. Joining a global advisory firm dedicated to the channel and helping vendors navigate an increasingly complex channel ecosystem is very exciting.”