The double-decker bus highlights the Faster Britain campaign and branding. It will be travelling around the UK to promote the company’s full fibre network, built specifically for UK business use.
The bus will offer hands-on demonstrations, helping visitors to understand how they can use next generation connectivity. ITS, together with its technology partners, will run training events, host meetings and roll-out digital inclusion initiatives.
Andie Walton, head of marketing, ITS, said, “Our Faster Britain bus is doing more than going on tour. It has a mission to educate and connect businesses across the UK with high-speed, reliable connectivity, as well as help them navigate and thrive in a digital world.
“We’re moving closer towards the copper switch-off in 2025 and the government’s target for providing access to full fibre connectivity. We’re doing our part by taking a multi-faceted approach to support our partners and the UK’s business community as they utilise ultrafast speeds and prepare their businesses for the future.
“This bus and its tour symbolise our commitment to making gigabit-capable connectivity accessible and understandable to all. Throughout its journey, the bus will host connectivity clinics, providing practical advice and insights into the transition from copper to fibre. It aims to educate and empower businesses, showcasing how faster, more reliable internet can transform operations and drive growth.”
As it tours the UK, the bus will visit over 70 networks and work with the company’s base of 500 partners.