Enhancements include new Systems Integrator and Telco/Carrier Programs, and an updated Channel Program all designed to give partners new revenue opportunities – particularly within the cloud market -- while making it easier to do business with Interactive Intelligence.
“As we’ve expanded our product offering and global footprint, we realized that we needed to both streamline partner engagement and diversify our partner ecosystem,” said Darren Gill, Interactive Intelligence vice president of channels. “The changes we’ve made are designed to better support our existing contact center-focused partners, while more quickly bringing to market our new cloud offering and building out our services business to reach new customers.”
“The enhancements Interactive Intelligence has made to its partner program are critical for the company to grow to the next level,” said Keith Dawson, Ovum’s principal analyst for customer engagement. “Its new SI Program in particular will help Interactive strengthen its geographic reach, while opening up new opportunities for larger deals and across vertical and niche markets. Enhancements across the board will also help the company further penetrate the burgeoning cloud contact center market.”
The enhanced Interactive Intelligence Global Partner Program includes the following changes:
-New Systems Integrator Program -- a formalized program designed to tap a range of specialized SI consultative and industry-specific skills, especially for very large deployments. Interactive Intelligence has signed Accenture as its first SI under the new program.
-New Telco/Carrier Program – gives telcos/carriers an option to bundle the company’s PureCloud services with their voice services. Telcos/carriers can also offer deployment services and premium support, and are given the resources to build customizations and integrations for customers.
-Channel Program Updates – offers value-added resellers simplified partner levels and contracts across all sales models -- from referral and co-sell resale, to full-service. Of note is the addition of a PureCloud track, which offers improved margins, the opportunity to offer deployment services and premium support, and resources to build customizations and integrations for customers.
In addition to the SI, Telco/Carrier, and Channel Programs, Interactive Intelligence offers an Alliance Program designed for any partner offering solutions that are complementary to the Interactive Intelligence software and cloud services. Partners can list their solutions for purchase on the Interactive Intelligence MarketPlace, a virtual storefront for customers, partners and third-party developers that provides global exposure for increased revenue opportunities.