The company has made enhancements to its Amplify Data Insights programme, as well as globally expanding of its Amplify Impact partner sustainability programme and introducing a new partner training and engagement platform, HP Curiocity.
The changes were announced at the HP Amplify Executive Forum, with the enhanced partner programme aiming to drive greater partner collaboration, training opportunities and community engagement.
Kobi Elbaz, general manager of HP’s global channel organisation (pictured), said, “HP’s success relies heavily on the strength of our channel partners. Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth.
“Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.”