Giacom has launched ReNew, a range of Grade A refurbished smartphones designed to offer eco-conscious, high-quality solutions to its partners.
Developed in collaboration with sustainability specialists iGo Life, ReNew combines strong performance, reliability and value with a focus on sustainability.
Available through Giacom’s Cloud Marketplace, the ReNew range features refurbished smartphones that have undergone a stringent quality assurance process. Backed by a 12-month warranty, ReNew provides an alternative to new hardware, enabling partners to meet the growing demand for cost-effective, eco-conscious technology.
The launch of ReNew complements Giacom’s broader environmental, social and governance (ESG) strategy, which prioritises sustainability and responsible business practices. By reducing waste and conserving resources, ReNew aligns with Giacom’s goals to support partners in offering innovative solutions that minimise environmental impact.
According to data from Back Market, each device in the ReNew range helps reduce 178.2g of e-waste, conserves 243.6kg of raw materials (reducing the need for resource-intensive mining), saves 77,000 litres of water typically consumed during the production of new devices, and lowers carbon emissions by 77.31kg compared to manufacturing a new smartphone.
“ReNew is more than just a new product, it’s a reflection of Giacom’s commitment to both partner success and environmental responsibility,” said Andrew Wilford, managing director – mobile at Giacom. “With ReNew, we’re helping our partners provide affordable, high-quality devices that also contribute to global sustainability goals. This is a great selling point and a potential differentiator for partners, as SMBs are increasingly prioritising environmental impact when considering their technology solutions.”
William Buxton, managing director at iGo Life, said, “iGo Life is dedicated to making sustainable technology accessible to everyone. Partnering with Giacom on ReNew is a step forward in empowering businesses to deliver high-quality refurbished devices that align with environmental goals and customer expectations.”