Freshwave has promoted Sharon Olive to the newly created role of chief commercial officer.
Olive has been with the business for more than five years as account director – mobile network operators. In this role she has been responsible for managing Freshwave’s relationships with all four UK MNOs across the company’s portfolio, which includes in-building mobile connectivity products such as Omni Network, developments such as the City of London outdoor small cell network and Freshwave’s mast developments.
In her new role, she will continue to lead the company’s relationships with the MNOs and will oversee the Freshwave sales team, while working closely with other members of the board to create and execute long-term business strategies.
Olive has 25 years’ experience in the telecoms industry and originally qualified as a civil engineer. She has led large, complex teams internationally, with the majority of her career having been spent in customer and partner-facing roles.
Simon Frumkin, CEO of Freshwave, said, “An increasing number of the projects we’re working on with our customers demand a blend of connectivity solutions that span the entirety of Freshwave’s services. We felt that the time was right to streamline the sales force so that we could enhance our response to these customer changes, and I’m delighted that Sharon is joining the executive team as CCO. She has an incredible track record at Freshwave of working collaboratively and proactively to drive great results for our customers and I’m confident she will be a valuable addition to Freshwave’s board as we continue to set the pace in the industry.”
Olive said, “I joined Freshwave because I’m a passionate believer in the benefits assured connectivity brings to society and was impressed with the vision that Freshwave had in leveraging the neutral host approach to do things differently in the industry.
“The past five years have been extremely rewarding and I’m excited about the opportunities this new role will provide myself and the company as we continue to work in new ways to solve the complex connectivity challenges of our customers. I’m pleased I’ll continue to lead our relationships with the MNOs who are our valued partners in developing industry-leading firsts and excited to work even more closely with the Freshwave sales and leadership teams for the benefit of our customers and shareholders.”