The company is evolving its service offerings and expanding its reach across the UK, with a goal to lead change within the telecoms industry and ‘bring the X factor back into business’.
“Since inception, Fidelity has successfully diversified and scaled its service offerings while broadening their footprint across the UK,” said Greg Sellars, group head of marketing of Fidelity. “Our new brand identity reflects our market-leading position and demonstrates the comprehensive services that we bring to our customers and partners.”
Fidelity wants to empower companies to adopt new technologies and cloud solutions for greater efficiency, business optimisation and cost saving.
“While our name remains the same, our logo and website have changed significantly to better represent who Fidelity is and what we bring to the market for our customers and partners,” commented Alan Shraga, managing director at Fidelity Group.
“Our new identity is innovative, forward-thinking, and customer centric – words we would use to describe not only our image but also the services that we provide to our customers and partners.”