The first channel charity cup was hosted at West Ham’s Boleyn Ground and was one of the last games to be played at the historic stadium before the club moves to its new premises. Participating channel partners including Opus and Alternative Networks had the opportunity to use the player’s changing rooms, walk up the stairs into the famous Boleyn ground tunnel and out on to the pitch. A cross bar challenge ended the tournament and trophies were awarded to the winners.
“The launch of the Channel Charity Cup reflects our commitment to raising awareness and support for causes that hold an affinity with our customers and staff,” explained Michala Hart, head of channel strategy at Exponential-e. “We also wanted to organise something that would enable us to get more involved with our channel partners by enjoying a fun and challenging competition with them, as well as making a positive impact by sharing our resources and expertise for charities that are important to us as a business.”