The new roaming plans enable customers to use their communications services as though they were at home for a small payment on top of their current home market deals.
The price plans have already launched in some of Vodafone’s European markets, with others set to follow shortly. By the summer holidays, customers in the UK, Italy, Spain, the Netherlands, Portugal, Czech Republic, Greece, Hungary, Malta, Romania and Turkey will be offered some of the most competitive rates for calls, texts and data roaming available anywhere in the European Union.
Vodafone Group Chief Commercial Officer Morten Lundal said: "Whatever you want to do with your smartphone - from calls and texts to apps and the mobile Internet - will now be simple and worry-free in Europe with Vodafone. These are breakthrough new roaming services that offer our customers certainty combined with great value."