Sinnott will take responsibility for the company’s growth and will lead collaboration with the international carrier community, both fixed and mobile. He brings over thirty years of senior-level experience in the telecom industry and has also been a board member of the Cloud Communications Alliance since 2020.
In his new role, Sinnott will focus on helping carriers guide their customers through digital transformation. That could include projects focused on: better customer experiences, improved productivity, support for hybrid working, and intuitive mobile business operations.
Bertrand Pourcelot, managing director, Enreach for Service Providers, said, “We are delighted to welcome Iain to our team of senior sales directors. He is an excellent fit with his enthusiasm, entrepreneurial energy, passion for products and people, as well as extensive insider knowledge of service providers globally. Enreach is on course to make a difference in this market.”
Sinnott added, “Enreach has the right attitude towards working with carriers. We are not just selling technologies: we are sharing a strategy and need to work closely with each other to deliver products that end users will actually want to use. We also want to work more closely with the channel from pre-sale to point-of-sale and post-sale support.”
Sinnott joins Enreach following a seven year stint as sales director at Vanilla IP. Prior to that, he served as vice president of sales at UBOSS, head of indirect sales at Timico, and head of indirect sales at Martin Dawes.