Rooker succeeds Martijn van der Pas, who after ten years will take on a new senior executive role at Enreach. The appointment is effective immediately.
As CFO, Ian Rooker (pictured above) will lead Enreach's financial strategy and oversee all financial operations. He will work closely with Enreach CEO Stijn Nijhuis and the executive team to accelerate growth and profitability.
Rooker brings extensive managerial experience to Enreach, previously serving in CFO capacities with several European-based businesses, most recently with The Learning Network, a digital education service provider. He also held CFO and Board positions at multimedia groups WPG Uitgevers and FD Mediagroep, as well as at the sustainable energy provider Greenchoice.
Stijn Nijhuis, CEO, Enreach, said, “We are delighted to welcome Ian to our team. His track record of driving growth and navigating dynamic market conditions aligns perfectly with our strategy, and we expect that he will become a key asset as we continue our growth trajectory and deliver long-term value to our customers, shareholders and partners.
“I also want to express my appreciation to Martijn van der Pas, who has been an integral part of our executive team. We are deeply grateful to him for establishing Enreach’s strong financial foundation and are very pleased that he will continue to be a valued part of our executive team.”
Rooker added, “I am excited to join Enreach and work alongside its talented and ambitious team. It is a company that has already accomplished impressive growth and is in the midst of significantly expanding its customer base and delivering many cutting-edge capabilities to a fast-growing market.
“It is an exciting opportunity, and I am eager to help the company reach its fullest potential.”