The awards ceremony, which took place on Wednesday 4th November at MetaStadt, Vienna, celebrated and recognised the business achievements of Dell partners and distributors. Accepting the award on behalf of the company were Michael Urban, senior vice president, Broadline, CE, Procurement and Services and Simon England, senior vice president, Value Added Business and managing director, Azlan, Europe, who collected the award from senior Dell management including Michael Dell, CEO and Chairman.
“This award is a fantastic vote of confidence for the growing partnership between Dell and Tech Data Europe” said Urban. “Over the last year, we have extended the reach of Dell’s products and solutions across the vast majority of our European reseller community, driving significant net-new business opportunities in the SMB segment particularly. This success story is a testament to the strength of Tech Data systems, processes and our people, who have very quickly built a close working relationship with their counterparts at Dell. We are proud of the trust that Dell has placed in us and we look forward to executing on our plans to accelerate this business even further over the next twelve months and beyond.”
“In the last year, Dell has truly become a major channel opportunity in enterprise technology,” said England. “In our Azlan business, we have specialized, focused Dell Enterprise teams in place who are well connected to Dell and, with this award, we can now proudly say that we are a recognized go-to-partner to develop this opportunity for and on behalf of our channel partners.”
Having beaten competition from companies across EMEA to claim the coveted title, the company was considered a worthy recipient of the award for a number of reasons. Speaking at the awards ceremony, Ralf Jordan, executive director, EMEA Broadline Distribution, Dell, said: “Tech Data has recently launched distribution of Dell products in 11 European countries and is our fastest-growing distributor in Europe. Reaching more than 10,000 resellers and with sales growth of more than 300 per cent during last 12 months, we are pleased to recognise Tech Data Europe as our best newcomer.”