First launched over a year ago, the campaign will see Computer 2000 driving regular email and direct communications to Samsung Partners, providing them with specific offerings and information and added-value opportunities. Computer 2000 will also be running a series of webinars and is planning to host regional events in partnership with Samsung UK in the New Year.
While the programme will embrace the whole Samsung range, there is a particular focus on the company’s exceptional range of Ultrabooks and Windows 8 devices, said James Reed, Director of PC Systems UK and Ireland for Computer 2000.
“Through the Samsung Means Business campaign we have placed a strong focus on the quality and performance Samsung’s products offer to SMBs in particular. As a result of that we’ve seen significant growth in our Samsung business within the PC Systems business unit over the past year. In this next phase of the programme we’ll really be emphasising the excellent design, features and build quality of the company’s new touch-enabled Series 5 Ultrabooks and its popular Series 9 notebooks, and the exceptional value they offer to customers in both the business and public sectors.”
A specific strand of the Samsung Means Business programme will focus on driving public sector sales for Samsung Partners during the first quarter of 2013.