Pax8 has announced that Commvault has joined the Pax8 Marketplace.
Commvault Cloud unifies all the company’s SaaS and software offerings on one platform at the lowest total cost of ownership. Commvault Cloud combines cloud-based data security with rapid, enterprise-scale recovery and advanced AI to secure data.
“The addition of Commvault underscores our continued commitment to bring enterprise-level solutions to our managed service providers to deliver to their small to midsized business customers,” said Ryan Burton, vice president of marketplace vendor strategy at Pax8. “In addition to being the only vendor partner in Pax8’s Marketplace to backup Salesforce, Commvault Cloud can protect the broadest set of cloud, on-prem and hybrid environments and applications, including Microsoft Dynamics and Microsoft Entra ID, which provide the flexibility and configurability that our partners want in a data protection solution.”
Commvault Cloud unifies data protection and management in one solution for a comprehensive set of workloads. The benefit to SMB customers includes complete control over where their data is stored, with the option to select a country that maps back to a Microsoft Azure or Oracle Cloud Infrastructure region, allowing for in-country data residency. In addition, Commvault offers flexibility, enabling customers to choose which data resides in primary or secondary storage tiers, thus optimising cost and performance.
Alan Atkinson, chief partner officer, Commvault, said: “MSPs are a critical component of Commvault’s channel-first strategy and a key pillar for our future business. Today, we are excited for this new partnership to have Pax8 join our growing partner ecosystem and to be listed in the Pax Marketplace.
“Through this partnership, Pax8’s growing global MSP community will now have access to the Commvault Cloud Platform, arming them with an industry-leading suite of solutions that will enhance their customers’ cyber resilience.”
Pax8 has also announced the findings of its new global survey of IT solution providers on the marketplace trends impacting digital sales in the channel, commissioned by Channelnomics. Entitled, “Digital Sales Evolution in the Channel,” the report has found that 9 out of 10 respondents are experiencing significant benefits of marketplaces and highlights opportunities to tap their customer data analytics and scalability to unlock new and recurring revenue streams.
“As solution providers look to marketplaces as the sales channels of the future, they are best served by platforms with comprehensive e-commerce solutions that expand their digital capabilities, deliver a seamless online sales experience and maximise opportunities for upselling and cross-selling,” said Ryan Walsh, chief strategy officer at Pax8. “The Pax8 Marketplace is designed to help partners unlock more sales opportunities and enhance relationships with their customers, providing them with the infrastructure and resources to drive profitability at scale.”
The study revealed that more than one-third of solution providers globally generate more than 20 per cent of their revenue through marketplaces. Further, the survey found that 87 per cent of respondents expect their use of marketplaces to increase in the next five years.
The report revealed that the emergence of marketplaces as growth engines enables solution providers to expand their reach, enhance profitability at scale, and offer new and improved services to customers. Among the vast potential that marketplaces offer, include:
• Reaching larger audiences and demographics with minimal overhead, while driving sales volume and scalability simultaneously: The scalability of marketplaces enables providers to offer their product and services to a global market, unlocking new business opportunities, including increased profitability (46 per cent), higher demand for professional services (45 per cent), and better customer data analytics (38 per cent).
• Focusing sales strategies on the customer experience to sustain growth, specifically prioritising customer retention and satisfaction: Globally, more than half of survey respondents (51 per cent) are upgrading their sales technology and developing new partnerships (51 per cent) and expanding their specialised services (46 per cent) to provide a better customer experience.
• Evolving GTM strategies shaped by customers buying preferences and behaviours: Three-quarters of respondents acknowledge that customer feedback about marketplace purchases is influencing their decision-making. Further, 46 per cent of solution providers in North America report that customer feedback influences their decision making; 34 per cent providers in Europe and just 18 per cent in Asia-Pacific share this sentiment.
“Marketplaces are becoming indispensable to managed service providers to scale more efficiently, tap into valuable customer insights, and drive new revenue streams,” said Larry Walsh, CEO and chief analyst at Channelnomics. “Our survey’s findings highlight the growing importance of digital sales platforms in transforming go-to-market strategies and optimising the customer experience. As digital commerce evolves, MSPs should embrace these platforms to ensure long-term growth and profitability.”