Avoira was initially acquired by Nycomm in 2017, joining Salford-headquartered telecoms distributor Nimans within the group.
Nycomm subsequently sold Nimans to Midwich in 2022, leaving Avoira as Nycomm Holdings only trading business.
Roberts will remain at the helm of the business, with non-executive director David Bennett stepping down.
Roberts (pictured above) said, “For customers, staff and suppliers it will be very much business as usual, with no changes to our structure or operations.
“Indeed beyond shareholding, nothing has changed as I will continue to lead the business and follow the successful path to profitable growth which has already been laid down.”
Avoira has an annual turnover of £26.5 million and employs nearly 160 staff at its offices in Bury, Bristol, Leeds, London, Cumbria and Warrington.
Roberts joined Avoira – then trading as Pennine Telecom – in 1978 as an apprentice radio service technician. He was appointed managing director in 2003 and led a management buyout before implementing a technology diversification strategy.
Avoira now offers solutions across videoconferencing, customer experience, speech analytics, IT services, cybersecurity, radio and critical communications and unified communications, contact centre and connectivity.